Inclusive Tourism in Zagreb County – Tourism Accessible to All

Tourism is one of the key sectors contributing to economic development and the strengthening of local communities. However, for tourism to be truly sustainable and prosperous, it must be accessible to everyone. Inclusive tourism enables people with diverse needs—such as older adults, persons with disabilities, families with young children, and other vulnerable groups—to participate equally in tourism activities without barriers or limitations. Zagreb County recognises the importance of inclusivity and is actively working to develop a tourism offer accessible to all.

The Director of the Zagreb County Tourist Board, Ivana Alilović, emphasised:
“Sustainable and inclusive tourism is one of our main priorities. We want every visitor to feel welcome and have access to all the experiences our county offers. We are developing projects that allow all guests, regardless of their individual needs, to enjoy the nature, culture, and gastronomy of Zagreb County.”

Why Is Inclusive Tourism Important?

Globally, awareness of the need to ensure equal opportunities for all people is growing, and tourism is no exception. In Europe alone, more than 100 million people live with disabilities, in addition to older adults and families with children, who also often face challenges when accessing tourist destinations.

Inclusive tourism brings multiple benefits:
Social responsibility – Ensuring equality and accessibility of tourism services for all citizens.
Economic benefits – Expanding the tourism offer to a broader audience increases visitor numbers and overnight stays.
Long-term sustainability – Adapting infrastructure and services supports sustainable tourism development and strengthens local communities.

Furthermore, research shows that travellers who require inclusive conditions often travel with companions, which further contributes to visitor spending and the local economy.

What Is Zagreb County Doing to Become an Inclusive Destination?

Within the Zagreb County Development Plan 2021–2027, inclusive tourism holds an important position. The county is investing in accessible infrastructure, educating service providers, and promoting inclusive tourism content.

Key initiatives include:
Accessible cultural and natural heritage – Improving access to museums, castles, and cultural sites for people with reduced mobility.
Digital accessibility – Developing online guides and applications that make navigation easier for visitors with disabilities.
Education of tourism professionals – Training hospitality and tourism staff to provide high-quality services to guests with special needs.
Increasing accessible accommodation capacity – A growing number of hotels and private accommodation providers are adapting their facilities to meet accessibility standards.

Zagreb County also cooperates with various associations and institutions to ensure that tourism experiences are truly accessible to everyone.

Destinations Designed for Everyone

The Zagreb County Tourist Board has already launched several projects aimed at promoting the region as an accessible destination.

Particularly popular examples include:

Castles of Zagreb County – Many historic buildings are gradually being adapted for visitors with reduced mobility.
Plešivica Wine Road – An increasing number of winemakers are providing accessible tasting areas for wine and gastronomic experiences.

How Can Inclusive Tourism Be Further Improved?

Although significant progress has been made, challenges remain in achieving full accessibility. Further efforts are needed in the following areas:

Additional infrastructure adaptation – Improving access routes, paths, public restrooms, and tourist facilities.
Better visitor information – Providing detailed guides and maps highlighting accessible locations.
Incentives for the private sector – Financial support for hospitality and tourism businesses investing in accessible facilities.

Tourism for All Generations and Needs

Investing in inclusive tourism is not only a moral and social responsibility but also a strategic decision that delivers long-term benefits. Adapting destinations for persons with disabilities, older visitors, and families with children increases Zagreb County's competitiveness on the Croatian and European tourism map.

Ultimately, tourism is at its best when everyone can enjoy it—without barriers, without limitations, and with a genuine sense of welcome at every step.