Experience the allure of Zagreb County, captivating an astonishing audience with over 8 million digital views!

Polish influencers capture the enchanting essence of the green ring, showcasing its beauty through their unique perspectives

At the invitation of the Zagreb County Tourist Board, a group of five distinguished Polish influencers and travel creators is currently engaged in a multi-day press trip in the region, scheduled from May 15 to May 21, 2025. This initiative aims to promote the destination within one of the most promising emitting markets, Poland.

Zagreb County, situated in close proximity to the capital, yet removed from the urban congestion, is increasingly garnering attention from Polish travelers. This growing interest can be attributed to a compelling combination of authentic narratives, stunning natural landscapes, and the impact of digital media.

The value of this project is significantly enhanced by its endorsement from influential digital figures, who collectively possess a following exceeding 8.3 million individuals. Each post, story, or video content, originating from the heart of continental Croatia, has the potential to engage hundreds of thousands of prospective visitors who are enthusiasts of travel, nature, wine, and culture. This outreach is delivered through the prism of personal experiences, emotions, and the trust that these influencers have cultivated with their audience over the years.

The primary objective of this project is to highlight the genuine values of Zagreb County, encompassing its diversity, hospitality, and sustainability. These elements are showcased through authentic experiences in the municipalities of Velika Gorica, Samobor, Ivanić-Grad, Zaprešić, Jastrebarsko, and the Sava-Sutlan Valley and Brig. Engagements with local wineries, explorations of cultural and historical centers, culinary experiences, and regenerative tourism approaches collectively create an environment that captivates both visitors and their extensive networks.

Among the Polish influencers engaged in the project, Ala Pogwizd is noteworthy for her role as a creative storyteller, boasting over 2.2 million followers on TikTok and more than 200,000 followers on Instagram. Additionally, Klaudia Sojka, another influencer renowned for her distinctive style, aesthetic sensibility, and travel narratives, has garnered an audience of over one million individuals across various digital platforms while sharing content from Croatia. Aga Sobczak, celebrated for her refined lifestyle portrayal and international appeal, commands an audience of approximately 1.3 million followers. Furthermore, Tomek Berlak, who enjoys substantial popularity on YouTube, TikTok, and Instagram, engages nearly 3.1 million followers by sharing his experiences related to the destination. Lastly, Piotr Gładczak, a prominent Polish gastro blogger, utilizes Instagram, Facebook, and TikTok to convey narratives centered on local culinary flavors and authentic regional dishes.

"We recognise the significance of genuine recommendations, the narrative conveyed through personal experiences, and the role of emotional engagement in the tourism sector. Influencers serve as effective communicators for emerging generations of travellers, who seek valuable content. Zagreb County offers a diverse range of attractions, from its natural resources to its rich cultural heritage, as well as exceptional wine and culinary experiences. The forthcoming press trip presents an opportunity to showcase these attributes in a direct, transparent, and innovative manner," stated Ivana Alilović, Director of the Zagreb County Tourist Board.

In light of the significant increase in overnight stays and arrivals from Poland, which has consistently ranked among the top five source markets for Croatia, the implementation of a targeted campaign represents a highly strategic initiative for enhancing continental tourism.

The region is strategically positioning itself as an appealing year-round destination that effectively merges the accessibility of an urban centre with the authenticity of the local culture. This endeavour is undertaken through the lens of those whom the digital community regards as credible sources.