Today, at the University of Applied Sciences Baltazar Zaprešić, a seminar was conducted on applying artificial intelligence (AI) within marketing and destination management. This educational initiative aimed to empower the local tourist boards of Zagreb County.
Participants acquired practical knowledge and skills in utilising advanced artificial intelligence tools, including ChatGPT, Gemini, and Claude Sonnet. The training emphasised prompt engineering, the development of customised AI models, and their application in destination management.
The education enhanced the more profound understanding of artificial intelligence's potential in optimising promotional strategies and adapting to emerging tourism trends. This, in turn, bolsters destinations' competitiveness and ensures adherence to global standards.
We extend our gratitude to all representatives from local tourist boards for their participation and the valuable exchange of knowledge. We remain committed to ongoing education to enhance our destinations and facilitate effective, intelligent tourism management.
#TurizamAI #PametneDestinacije #ZagrebačkaŽupanija #Edukacija #Inovacije