Global Recognition for Innovation in Promoting Continental Tourism

The Zagreb County Tourist Board is concluding a highly successful year by receiving the prestigious Tourist Information Platform of the Year – Croatia award, presented by the renowned Corporate LiveWire – Global Awards. This recognition further confirms Zagreb County’s position as an innovative leader in promoting continental tourism, highlighting the importance of its dedicated work in sustainable development and strengthening the destination’s international visibility.

The award recognises organisations that demonstrate excellence in innovation, sustainability, and promotion, and the Zagreb County Tourist Board stood out for its efforts to enhance the destination’s presence in key markets, particularly the United Kingdom.
On this occasion, Ivana Alilović, Director of the Zagreb County Tourist Board, stated: “This recognition confirms our continuous efforts to improve the tourism offering and promote Zagreb County as an attractive, boutique, and sustainable destination. The award reflects not only our commitment but also the strong collaboration with the local community, tourism professionals, and all partners who contribute to the development of our tourism sector. Visibility in international markets—especially the British market—is crucial for our future growth. This award further motivates us to continue raising standards and promoting the region as a destination that captures global attention.”
Throughout 2024, Zagreb County continued to implement key projects and campaigns that have already gained recognition on both national and international levels. In addition to this award, the Zagreb County Tourist Board proudly holds the Green Destinations certification, confirming the destination’s commitment to sustainability, as well as awards for destination excellence received at the tourism fair in Lugano, Switzerland, and numerous accolades at the Croatian Tourism Days.
These recognitions and awards are the result of a strategic approach and continuous investment in promotion, sustainability, and innovation, further reinforcing the Zagreb County Tourist Board’s status as a leading regional continental destination.