On the 7th of February 2023, the management board of the Association of Croatian Travel Agencies (UHPA) reached an official decision to admit the Tourist Board of Zagreb County as an associate member of the association. This decision signifies the recognition of the Tourist Board's commitment towards promoting the tourism industry in the region and its alignment with the goals and values of the Association of Croatian Travel Agencies. The Tourist Board's inclusion as an associate member will enable it to benefit from the resources, expertise, and support provided by the association while also contributing to the growth and development of the tourism sector in the country.