On Tuesday, May 16, 2023, an event was held at Scotland House in Brussels. The event highlighted how Visit Scotland supports the local tourism industry in reaching its Zero Emissions goals. Titled "Scotland on the way to the Zero Emissions goals : Realizing climate protection action in tourism," the event gathered tourism sector representatives and Ivana Alilović, the director of the Zagreb County Tourist Board also participated in the event.

Scotland has committed to tackling the challenge of "decarbonising" the tourism sector, aiming to achieve zero emissions by 2045. During a recent event, Scottish representatives discussed the opportunities and challenges of this effort and stressed the importance of collaboration with colleagues across Europe.

Ivana Alilović, the Director of the Zagreb County Tourist Board, attended the event and expressed her support for Scotland's efforts towards achieving sustainability in tourism. She emphasised the importance of sustainability for the future of tourism and highlighted Scotland as an inspiring example. Alilović also stressed the need for global cooperation to protect the climate and preserve natural beauties recognised in Europe and worldwide.

During a presentation, Lyn Donnelly, Senior Manager for Tourism at VisitScotland, stressed the significance of collaborating with destination-level stakeholders. She also highlighted Scotland’s measures to assist tourism businesses and the tourism industry in addressing climate change.

Scotland's initiative is a significant move towards sustainable tourism. It highlights the international aspect of this "green" matter and the necessity for worldwide action in climate protection and sustainable tourism development.