ENGAGING ONBOARDING OF SWISS EXPERTS

The Zagreb County Tourist Board was honoured with the prestigious Destination of Excellence award at the Swiss Tourism Awards 2024, an event held in Lugano, Switzerland. This accolade signifies the culmination of years of diligent effort to establish a distinctive tourist identity that emphasizes authenticity, quality, and sustainability.

The award ceremony took place during the Swiss International Holiday Exhibition, a leading travel fair in Switzerland that convenes travel enthusiasts and industry professionals from around the globe. Zagreb County, amidst significant competition from various global destinations, distinguished itself as a unique continental destination, captivating attendees with its authenticity, rich cultural heritage, and natural beauty.

The Zagreb County Tourist Board underscores the significance of all stakeholders who actively contribute to developing an innovative tourism offering, distinctive attractions, and sustainable solutions. "This acknowledgement reflects the collective efforts of our entire region, including every family that provides accommodations, every farmer, winemaker, family-owned farm, and enthusiast who plays a role in our narrative. We extend our gratitude to all," stated representatives during the award presentation.

Zagreb County's receipt of this award further affirms its commitment to an authentic approach that effectively meets the expectations of discerning visitors from Switzerland and other European nations. These visitors increasingly prioritise excellence, authentic experiences, and the sustainability of their chosen destinations. This recognition also motivates the forthcoming projects scheduled for 2025, through which the Zagreb County Tourist Board aims to develop further and enhance the quality of tourist services.

The Swiss Tourism Award is an esteemed international accolade that honours excellence within the tourism sector. It acknowledges destinations that exceed expectations and demonstrates a solid commitment to sustainability, authenticity, and innovation. As mentioned earlier, the prize is traditionally conferred during the fair.